Press Release
For Immediate Release
May 1, 2026
Contact: suzanne.stansbury@icloud.com
NRCC Announces New Brand Identity, Expanded East Coast Reach
The Northeast Regional Carwash Convention (NRCC), one of the premier gatherings for professional carwash operators, suppliers and industry leaders, is excited to
announce the unveiling of a new brand identity and expanded regional focus that will extend its reach to carwash operators across the entire East Coast.
For 36 years, the convention has served as a key event for operators throughout the Northeast, providing valuable education, networking opportunities, and access to the latest innovations in the professional carwash industry. As the industry continues to evolve and grow, convention leadership recognized an opportunity to broaden its mission and better serve operators across a larger geographic footprint.
As part of this evolution, the organization is introducing a new logo and refreshed brand identity that reflects the convention’s growth, forward-thinking vision, and
commitment to supporting operators from Maine to Florida. “Our goal has always been to create a welcoming place where operators can learn, connect and grow their businesses,” said Dave DuGoff, Co-Chair with the Mid-Atlantic Carwash Association. “With this new brand and expanded focus, Carwash Con East is welcoming operators from up and down the East Coast to join us for the same high- quality education, networking, and industry insights the convention has become known for, but on an elevated scale.”
The rebrand represents more than a visual change. It signals a renewed commitment to:
• Bringing together carwash professionals from across the East Coast
• Expanding educational programming and industry resources
• Strengthening connections between operators and leading suppliers and
• Supporting innovation and growth in the professional carwash industry.
Attendees can expect an expanded and dynamic mix of industry-leading speakers, cutting-edge technology, and valuable networking opportunities in an intimate setting that has made the gathering a must-attend event for operators and suppliers. “We are so excited about our new brand and what it represents,” said Co- Chair Mike Ashley. “Our board continues to reimagine our mission and put our attendees and vendors first — and we always will.”
About the Event
Carwash Con East (formerly the Northeast Regional Carwash Convention) brings together professional carwash owners, operators, manufacturers and suppliers to share knowledge, explore new technologies and build lasting industry connections. The annual event was first held in Newport, RI, in 1988. The three-day event is conceptualized and facilitated by representatives from the Car Wash Operators of New Jersey (CWONJ), Mid-Atlantic Carwash Association (MCA), New England
Carwash Association (NECA) and the New York State Car Wash Association (NYSCWA). The 2026 host is the Mid-Atlantic Carwash Association with Dave DuGoff and Mike Ashley serving as co-chairmen.
Carwash Con East is October 5-7, 2026, at the Atlantic City Convention Center with the Hard Rock Hotel & Casino serving as the host hotel.
For more information and to register visit carwashconeast.com or call
800/868-8590.
The Board of Directors of the Carwash Association of Pennsylvania (CAP) is made up of dedicated car wash professionals who volunteer their time and expertise to lead the organization. Representing a diverse range of operators and vendors from across the state, the board is committed to advancing CAP’s mission of advocacy, education, and connection. Their leadership ensures that the needs and concerns of Pennsylvania’s car wash industry are heard—both within the industry and in Harrisburg—and that CAP continues to provide meaningful support and resources for all its members.
Carwash Association of Pennsylvania
The Carwash Association of Pennsylvania (CAP) exists to champion the success of car wash professionals across the state. Founded in the early 1990s by passionate operators facing mounting regulatory challenges, CAP was built on a simple but powerful idea: together, we're stronger.
Today, we continue that mission—advocating for your business, amplifying your voice in Harrisburg, and creating opportunities for growth and connection. Whether you're a single-site operator, a multi-location brand, or a trusted industry vendor, CAP is here to help you thrive.
OUR MISSION:
CAP's Mission Encompasses:
Legislative Advocacy: Representing the car wash industry's interests in state government by maintaining open communication with lawmakers to ensure that professional car wash operations are considered in legislative decisions.
Industry Networking: Facilitating connections among members through events like annual dinners, golf outings, and regional meetings, providing opportunities for sharing best practices and fostering business relationships.
Member Support: Offering resources such as discounted business services, insurance programs, and credit card processing options, which can offset membership costs.
Communication: Disseminating timely and relevant news through newsletters and emergency bulletins, featuring announcements and articles on issues affecting the car care industry.
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INTERESTED IN BECOMING A SPONSOR?
The number of spaces is limited, so don't wait for the last minute. Last year's conference was booked to capacity.
Send us your details and we'll send you a registration form by email.
SPONSORSHIP OPPORTUNITIES
A message from our president:
As we kick off a new year, winter is already in full swing across Pennsylvania, and with it comes one of the most important seasons for our industry. Salt and snow are driving customers to the car wash in strong numbers, creating a surge in volume that many operators/vendors rely on during the colder months. While winter can be unpredictable, it also presents one of the best opportunities to showcase the value of routine vehicle care and bring in new customers who may become regulars throughout the year.
Cold-weather operations can be challenging, but they also highlight the importance of staying engaged, staying connected, and staying prepared. This is where strong membership participation within CAP becomes so valuable. The more we share ideas, compare experiences, and support one another, the stronger our entire industry becomes.
As we start 2026, we encourage all members to stay active within the association. Attend events when you’re able, participate in discussions, and reach out to fellow operators. Whether you’re navigating frozen equipment, managing long lines of customers, or preparing for the next warm day, remember that there’s a statewide network of operators/vendors facing the same challenges and opportunities you are.
Membership engagement also drives the strength of CAP itself. The insights, feedback, and involvement of our members shape the events, resources, and initiatives we offer throughout the year. The more engaged the membership, the more value CAP can deliver back to the industry. This year, we look forward to expanding on that momentum with more opportunities to connect, learn, and support one another.
I am really excited for another year to keep doing what we all love and enjoy.
Here’s to a strong start to 2026, continued collaboration, and a winter full of steady wash traffic throughout the Commonwealth.
BECOME A MEMBER
The Carwash Association of Pennsylvania (CAP) is a nonprofit trade organization dedicated to supporting and advocating for car wash owners, operators, and vendors across Pennsylvania. Established in the early 1990s, CAP was formed in response to increasing regulatory pressures on small businesses, aiming to protect and promote the interests of the car wash industry within the state .
CAR WASH
OWNERS & OPERATORS
Powerful Connections.
One Smart Membership.
Designed specifically for car wash owners and operators, CAP’s Individual Membership delivers real value where it matters most. For one low annual price, you’ll get:
- Legislative Advocacy that protects your business at the state level
- Discounted Business Services to save you money year-round
- Invitation to Our Annual Dinner & Table-Top Showcase — network, learn, and grow
- Access to CAP Member Meetings — stay informed and connected
- Business Listing on Our Website to increase your local visibility
- Free Classified Ads to buy, sell, or hire within the industry
- CAP Newsletter packed with timely updates, opportunities, and insider info
Whether you’re running one location or managing multiple sites, your CAP membership puts you in the driver’s seat—backed by the collective voice of Pennsylvania’s car wash community.
PA CAR WASH
VENDORS & DISTRIBUTORS
Unmatched Value.
Unbeatable Exposure.
For one of the best advertising investments in the car wash industry, CAP offers a powerful platform to grow your brand across Pennsylvania and beyond. Your membership includes:
- Direct Access to Car Wash Operators across the state
- Legislative Advocacy that supports your business interests
- FREE Display Booth at our premier Annual Vendor Showcase
- Buyer’s Guide Listing + Link on our website to boost visibility
- Ad Opportunities in both our digital Newsletter and Website
- Free Classified Listings on our website to reach engaged readers
Whether you're a seasoned vendor or looking to break into new markets, CAP gives you the exposure, connections, and credibility to make it happen—all at the best price in the business.
